Project Overview Apptas approached Lykosble Brandloop seeking a distinctive brand identity that would reflect their roots in Tamil culture while positioning them confidently in the competitive grocery and fresh produce market. Our objective was to craft a brand system that communicated freshness, trust and local pride  one that would work seamlessly across digital platforms, packaging and retail touchpoints.

Services Provided

• Brand Discovery & Strategy Session
• Logo Design & Visual Identity System (Tamil + English)
• Color Palette & Typography Guidelines
• Brand Messaging & Voice Development
• Business Card & Stationery Design
• Social Media Branding Assets & Templates

Strategy Breakdown We began with a brand discovery session to understand Apptas's story  a Tamil-rooted grocery brand serving fresh produce and everyday essentials. Inspired by the Tamil letter அ (A) and the imagery of a loaded shopping cart filled with grains, vegetables and fresh goods, we developed a logo that instantly communicates what the brand does while celebrating Tamil identity. The green and orange color palette was chosen deliberately — green for freshness, health and produce; orange for energy, warmth and appetite appeal. The result is a brand that feels local, trustworthy and vibrant.

Results Achieved

• Strong brand recognition that instantly communicates the product category
• Cultural identity built into the logo  Tamil letter அ creates immediate local connection
• Improved customer trust through professional, consistent brand presentation
• Cohesive visual identity ready for packaging, social media and retail use
• Social media engagement increased by 60% within 2 months of brand launch

Client Feedback "From the very first session, the team understood exactly what Apptas needed to look and feel like. They captured our Tamil roots and our product in one powerful logo. We are proud of every element of this brand."

Mockups

Tools & Technologies Used

• Adobe Illustrator & Photoshop  Logo & print design
• Figma  Brand prototyping & presentation
• Canva Social media template creation
• Google Slides  Brand presentation deck

Next Steps We are continuing to support Apptas with branded social media content, product packaging design and promotional materials — while preparing for a phase-two website and digital marketing campaign aligned with the new brand identity.

Want a Brand Like This? If your business needs a strategic and visually stunning brand identity — contact Lykosble Brandloop for a free discovery session.