Project Overview

VPS Xploria approached Lykosble Brandloop with a clear vision — to build a brand that feels as adventurous and premium as the journeys they offer. Operating under the tagline "Every Destination, A New Story", the brand needed a visual identity that would instantly communicate travel, exploration and trust — while standing out confidently in the competitive tours and travels market.

Services Provided

- Brand Discovery & Strategy Session
- Logo Design & Visual Identity System
- Color Palette & Typography Guidelines
- Brand Messaging & Tagline Development
- Business Card & Stationery Design
- Social Media Branding Assets & Templates

Strategy Breakdown

We began with a deep brand discovery session to understand VPS Xploria's vision, target travellers and unique positioning. The logo concept was built around the initials V, P and S — each letter brought to life with a unique travel symbol embedded within it. The V carries a gold compass rose and airplane, representing direction and air travel. The P features a winding road with a golden sunrise, representing road journeys and new horizons. The S holds a teal ocean wave with a gold location pin, representing coastal destinations and arrival. The deep navy blue communicates trust, professionalism and premium quality — while gold accents add a sense of luxury and aspiration. Every visual decision was intentional, built to make VPS Xploria instantly recognisable and deeply connected to the world of travel.

Results Achieved

- A powerful, story-driven logo that communicates travel across air, road and sea in one mark
- Strong brand recognition built through symbolic letter design
- Premium positioning established through navy and gold color palette
- Complete brand identity system ready for print, digital and social media
- Social media engagement increased by 60% within 2 months of brand launch
- Enabled confident market entry with a cohesive, professional brand presence

Client Feedback

"Lykosble Brandloop completely understood the soul of VPS Xploria. They turned our initials into a story — every letter means something and every traveller who sees our logo feels the journey before it even begins. We couldn't be prouder of this brand."

Tools & Technologies Used

- Adobe Illustrator — Logo design and vector artwork
- Adobe Photoshop — Mockup and presentation design
- Figma — Brand prototyping and client presentation
- Google Slides — Brand guidelines presentation deck

Next Steps

We are continuing to support VPS Xploria with branded social media content, travel package promotional designs and digital marketing creatives — while preparing for a phase-two website design fully aligned with the new brand identity system.

Want a Brand Like This?

If your business needs a strategic and visually stunning brand identity, contact Lykosble Brandloop for a free discovery session.